Jack Dang
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Case study 01 · In-house content / Social

OpusClip

Launch and feature videos for an AI video platform, built for X and Instagram — and seen.

ClientOpusClip
RoleVideo editor, in-house content
PlatformsX, Instagram
Output40 videos

“One snap and your whole video gets edited” — the AI Producer launch video on X.

The brief

OpusClip ships new AI features often, and every launch needs a video that explains it fast. Show what the feature does, why it matters, and how to try it — before people scroll past.

I run their in-house content: scripting the hook, cutting the talking head, and building the captions, motion graphics and product walkthroughs on top.

More from the series

“CapCut, it’s over” AI Producer turning a simple talking-head video into a full edit. Word-synced captions, pop-up graphics and a step-by-step UI walkthrough.
300M clips → your newsletter The OpusClip × beehiiv workflow, from source video to a ready-to-send email. Kinetic type, clip walls and screen-recorded product flow.

How I made them

01

Hook first

Every video opens on the payoff — the feature doing its thing — so the first second earns the next ten.

02

Type that moves

Word-synced captions with emphasis words, pop-ups and motion graphics that illustrate the idea as it’s said.

03

UI people can read

Screen recordings cut tight, zoomed in and paced so a viewer can follow the product flow on a phone.

Results

1M Views In the first 3 weeks
40+ Videos Product videos on X and Instagram
Next case study Coco Labs — Vyb
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